Betty Crocker & Her Cookbook that Changed How America Cooks

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Long before Martha Stewart, there was Betty Crocker. In 1950, her brand-new Picture Cookbook hit shelves and has sold more than 75 million copies. Created in 1921 by a flour company, Betty Crocker became the most trusted advisor to American cooks. This fun illustrated lecture by historian Leslie Goddard, Ph.D., looks at how Betty Crocker was invented, why her cookbook has endured and what makes her so iconic.

This program is being held virtually via Zoom. Register through Zoom directly: Betty Crocker

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